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Naidorozhchi brandy world - tse 10 top and prestigious brands. Forbes rated companies from Apple to General Electric. Skin from such organizations has a history of convergence to the business olymp.

The most expensive brandy in the world and the makers of technology, software, the industry of roses, clothes - the list seems to be great. What principle is behind the choice of the “strong world”?

Ways to show brand value

There is no single method for evaluating a trademark. A few of the popular ideas that make up the impression about the road brand:

1. Summation of all vitrates. The point of observation will be the cob of the brand. Everything is folded - from the cost of advertising to salary all practitioners.
2. To find out about the brand's market value, it is enough to use such an arithmetic example: multiply the number of shares issued by the brand by today's market value. The main minus is the market price, which is constantly changing (it is not necessary to produce before the fall either, navpaki, revaluation of the asset).
3. The analysis of income is measured in terms of future net income for the brand - this is how the brand variability is determined at the moment.
4. All the cost savings are overwhelmed by lashtunkas - the bulk is oriented to Forbes's "thought". Here you have your own rating: for new, crim, more rehabilitated moments;

Chem brandy is one kind of one

Financial retail between designated trademarks can be found at the guidance table below.

And what kind of trade mark from tsієї "dozens" befits you? For the beginning, a small video review on the topic:

Yakі brandy called expensive

Potential competitors

A lot of companies from the light of the name will try to shine the leaders from today's p'edestals:

1. In the sphere of high technologies, such applications go to Samsung and HP.
2. Automobile brands BMW and Mercedes-Benz are also focused on sales from all over the world and search for new customers. Deshcho seen in them Honda.
3. Especially drink on the products of Gillette formed in the lands of the world, which are rapidly developing.
4. Expensive and expensive accessories are a sure sign of prestige. Find out about Rolex from its 110-year history of making a year.
5. Let the floor be given to the companies that dictate the fashion trends (Louis Vuitton, Prada, Gucci, Chanel, Armani, Dior). Clothes and accessories of tsikh trademarks give priority to legislators of style in the world of show business and politics.
6. The leading sports brand is Nike.
7. The leader in the selection of women's whites is the Victoria's secret company, which popularizes the line for playing sports.

Light to rule brandy - from the axiom of today it is important to compare. A lot of trademarks have already come to the financial Olympus, otherwise just try it. All lie down in order, what kind of vibir to sprout spozhivach.

The fashion industry has been around for over 40 thousand years. The first regular houses of fashion began to appear in France, for example, in the 19th century, at the same time becoming the beginning of the fight for the first. Designers tried to create clothes, which could be boldly corrected “in the mass”, and take away the garniy profit.

From that hour, the formula "we give you clothes, and you give us pennies" became the motto of bagatioh guru modi. Today we present to you the top 10 fashion giants, as they are called trendsetters of the fashion industry of the whole world.

"Battle" of the best

Irrespective of those that all the modern fashions pass under the sign of equality, posture with shows of the best, advanced, popular designer who is sold, continues to be carried out.

Who will fight for the new one?

Louis Vuitton. Since 2009, this famous brand will continue to maintain its leadership. The story of this Budinok modi rose from the youth of his successor, in whose honor it was named. Todі young Luї, tirelessly, having begun sewing garni and handy road valіzi, as if they became mothers of majestic success. Irrespective of those that over time the brand has become included in itself and clothes, brown-colored bags with the LV logo continue to appear in the wardrobes of fashionistas of the whole world.

H&M. The speeches of the trade mark are not vaguely linnivim. The Swedish company specializes in clothing, accessories, accessories and cosmetics in the middle price category.

The main motto of H&M: "Fashion is the same at the best price". Indeed, dress up at the company store in the gut, be like an average statistical person.

The very beginning of sales of inexpensive speeches, the company has grown to earn a solid capital and increase to hundreds of the most popular fashion brands.

Nike. Successfully manage the firms by hitting the one that people who are closely involved in sports took up for yoga creation and promotion - Phil Knight (middle distance runner) and Bill Bowerman (yogo trainer). On the back of the head was the traditional scheme of speculation: they blatantly solicited in Asian markets and sold just in the middle of the street from their van. However, if the competent manager Jeff Johnson arrived before the Phil ta Bila bet, the boys thoroughly reviewed the concept.

The stench broke before Japan, and they laid down a contract with one of the pickers, which they prepared in a way, but in an inexpensive sportswear. Right up the hill, and for more than 50 years, the founding company began to specialize not only in the release sportswear that vzutya, but also presented a collection of hand-made clothes in casual style.

Zara. Today, the corporation includes a handful of fashion brands, including Bershka, Stradivarius, Pull and Bear and others. And his successor is Amancio Ortega, one of the richest people in Spain. The peculiarity of the brand lies in the fact that, for achieving democratic prices, clothes are always distinguished by a special, individual design approach.

Gucci. Regardless of the strong competition, Gucci marches have always gone on to rise to the crest of popularity and give fashionistas and fashionistas a unique design of speeches. Why only a handbag with a bamboo handle, as it continues to be in trend for a decade already.

But family conflicts still take a significant part of the profit from the company. The power of the recession, the management of the company and other organizational moments often turn into welding, as already a few times they led the company to bankruptcy.

Hermes. There is only one family business, but, on the face of Gucci, more blessings. The main "chips" for the brand є:

• Shovkov’s Khustka “square” with a hand-applied little one. The variability of such satisfaction should be over 500 dollars.
• Kelly and Birkin bags. The first of them was commemorated by fashionistas in the whole world in the hands of the Princess of Monaco Grace Kelly, and the other was specially made for the British wedding by that actress Jane Birkin. These accessories have become true symbols of a rich life.

Adidas. Before the earnings of another SVITOVO SIMEYNIA Buster Buster Dassler Zati, the sports vzutta, who was rushing to finish, Ale Pislya Zakinchenykhovikh in the sir, il Kozhzhev, the fіmi, the yakdovs became the same. Adidas trade mark is the idea of ​​creating studded sneakers for sports.

Prada. Singingly, there are no such people, as if they didn’t want to chula about this brand. The coup in the family business in its time was brought about by the onuka of the founder Mіuchіya Prada. Having completed the accessories with clothes, the girls decided to bring the brand to the world. A special characteristic of Prada is the best price. So, if there was a need to create a budget line for clothes for young people, the Fashion House's architecture did not want to dilute the brand, but to create a brand name, so the Miu Miu brand appeared without a hitch.

Chanel. Coco Chanel was far from being incapacitated. In the first place, she called designers at the rank of shanovnih and high-ranking osіb, even up to tsgogo fashionistas were respected exclusively by service personnel. In another way, the very tsіy spіvatsі, scho not vydbulasya, fell on the idea to ask for a celebrity trade mark advertising, which began to bring nebuval popularity and income. And she won the fashion for zasmagu. Appearing at Cannes just after the cruise, the designer showed everyone her beautiful body, and fashionistas of the entire world mittevaly ditched this trend.

Ralph Lauren. Tsya trade mark vіdoma, nasampered, rozrokoy polo shirts, wide cribs and women's shirts of a human style, the idea of ​​​​which designer Laurent was suggested by his team. Okrіm tsgogo, the corporation for the first time among the most famous designers began to produce clothes for the home, but, obviously, for the luxury segment.

In the ocean, fashion is easy to fit in, even though such a fierce competition is not seen by a leather designer. And only those who have a non-abyak talent and “chipness” can reach the right heights.

For the first time in history, the rating of the price of light brands Interbrand has become the leader of the list: Apple has become the most expensive brand in the world.

The most popular brand was Coca-cola, having won the Interbrand rating for 13 years, going down to No. 3, giving up another place to Google.

The dynamics of the growth in the price of the world wide brands in the world of Apple and Google is simply mesmerizing.

And the axis of such a rank looks like the dynamics of the price of two brands in the gallery of Apple and Microsoft information technologies:

TOP-100 rating by brand price

Newest brandy 2013 rock

1. Facebook (#52, +43%): The only social measure that has risen to the rating of the most popular brands in the world. In 2013, the rotating company achieved important success in increasing the profitability of its shares and increased the capital base of its stocks by 26%.
2. Google (#2, +34%): such a growth of the brand vyklikano vagomi moptions of the main products of the company: push machine, Android, Gmail; as well as the development of innovative solutions - such as Google Glass and an unmanned vehicle.
3. Prada (#72, +30%): the famous brand of prestigious clothing has become the third company, which has chosen a lot of brands, which grow rapidly.
4. Apple (#1, +28%): a brand that has set the bar in terms of design, transparency and innovation, becoming the fourth brand in 2013 to grow rapidly, ranking first in the rankings.
5. Amazon (#19, +27%): the company, which represents the market of electrical commerce, has shown an increase of 27% in the implementation of innovative solutions and lighting expansion.

Head trends

The overriding of technology

Technologies become an indispensable part of the industry. Confirming this is the fact that in the first ten expensive brands The world of 7 companies reaches the gallery of information technologies.

However, despite breaking through other companies, you can see gravel near the gallery, but they could not confirm the status of innovative companies and show the necessary security of the product. And, as it appears, such pardons in the technological sphere are unacceptable and lead to an important cost.

Nintendo (#67, -14%) and Dell (#61, -10%) also moved down in rank for lack of volume.

The luxury sector is becoming increasingly quiet

Regardless of the global economic downturn, luxury brands have not spent their prices, but have increased their prices: Louis Vuitton (#17, +6%), Gucci (#38, +7%), Hermes (#54, +23%), Cartier ( #60, +26%, Prada (#72, +30%), Tiffany & Co. (#75, +5%), and Burberry (#77, +20%).

The main drivers of growth for brands were the continuation of the world expansion, the opening of new stores in the countries that are developing, the promotion of modern web and digital technologies to attract and attract customers.

Reinvention of the financial sector

In the penny sector in 2013, there was an increase in trust in the side of the population (the increase in trust in the penny sector in the United States is 13%).

This fact positively contributed to the price dynamics of branded stores: HSBC (#32, +7%), Goldman Sachs (#44, +12%), Citi (#48, +5%), AXA (#59, +5%) , Allianz (#63, +8%), Visa (#74, +11%) and MasterCard (#97, +8%).

Positive climate in the automotive industry

The growth of the prices of the great brands in the automotive industry is the result of the step-by-step renovation of the gallery.

Toyota (#10, +17%), Mercedes-Benz (#11, +6%), BMW (#12, +10%), Honda (#20, +7%), Volkswagen (#34, +20%) ) ), Ford (#42, +15%), Hyundai (#43, +20%), Audi (#51, +8%), Porsche (#64, +26%), Nissan (#65, +25 %) ), Kia (#83, +15%), Chevrolet (#89, NEW), Harley-Davidson (#96, +10%), and Ferrari (#98, +6%).

British business newspaper Financial Times(FT) published this week's wide TOP-100 most popular brands in the world(Top 100 Most Powerful Brands).

On the other side, the GE brand is worth $71.4 billion, three times over Microsoft. An American concern, which has a greater historical history, was named by the Fortune magazine of the past fate of the most advanced company in the world.

The last company, Millward Brown, was recognized as the leader of the TOP-100 light brands. The estimated value of Google grew from 66 to 86 billion dollars.

First time, MTS (Mobile TeleSystems) became the first Russian company whose brand reached the top 100 best brands in the world BrandZ TOP-100.

The rating for the MTS brand is estimated at $8,077 billion. Methodology for the rating of income income intangible assets that position of the brand on the markets of presence of the company. MTS placed the TOP-100 most successful light brands on the 89th month.

MTS has also risen to the top ten brands in the Brand Momentum index, deducting the highest score on a ten-point scale. This index reflects the prospects for short-line growth of the brand and the insurance line market and the growth potential of the company.

The full list of BrandZ Top 100 Most Powerful Brands can be viewed by downloading the Millward Brown Optimor Press Release PDF document.
Photos shown: AP, AFP, DPA, Stern Magazine.

Vіdenskiy Institute of International Economic Studies published in spring 2007.